Back to Basics

Key project reference data points clearly explained. They help you to decide if a project is right for you.
No jargons - just the basics. We have 5 of them.

Meet Chef Lina,

A passionate cook known for her love of crafting healthy and special menus that truly make a difference in her community. She dreams of creating a signature dish that not only delights taste buds but also brings people together and promotes well-being.

Chef Lina works in a small town where most meals are bland and repetitive. The community's diet lacks variety and nutrition, and people have started to lose excitement about food. And in this small town is where we begin —

The Story of Chef Lina's Special Recipe

Chef Lina - A passionate cook
Chef Lina - A passionate cook

01.

Additionality: The Missing Ingredient

Additionality tells us if your support is actually creating new climate action. We want to make sure the project is truly making a difference and isn't something that would have happened anyway.

1-1

Funding Sources

If the project already has enough money from other sources, it might not need carbon credits to happen. We check where the money comes from and if there are financial barriers, so you know your support is needed.

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1-2

Legal/Regulatory Protection

If the law already requires these devices, then the project isn't extra. We check if there are any rules that would make the project happen anyway, so you're not paying for something that's already required.

Illustration for Legal/Regulatory Protection

1-3

Similar Recipes

Such projects could be socially or culturally normal to occur even without carbon credits.

Illustration for Similar Recipes

1-4

Use of New Revenue

You want to know how your money helps. We show how carbon credit sales are used-whether for running the project, helping the community, or other benefits.

Illustration for Use of New Revenue

02.

Baseline Scenario Before the Magic

The baseline is like the "before" picture. We need to know what would happen without the project, so we can measure the real impact.

Chef Lina - A passionate cook

2-1

Baseline Approach

It tells us how the "normal" situation is measured, so we can see what's changed.

Illustration for Baseline Approach

2-2

Parameters Used to Calculate the Baseline

These are the key numbers and facts used to figure out the baseline. We explain what they mean, where they come from, and why they matter.

Illustration for Parameters Used to Calculate the Baseline

2-3

Business-as-usual Scenario Without special
ingredient for the new recipe

This shows what would likely happen if the project didn't exist-like continued pollution or
deforestation-so you can see the true difference the project makes.

Illustration for Business-as-usual Scenario

03.

Verification & Quantification: The Taste Test

We want to be sure the project's impact is real and measured correctly.

3-1

Measurement Approach

Explains how the project measures carbon savings such as the sampling data for forestry or households,
how accurate the results are, and what technology is used.

Illustration for Measurement Approach

3-2

Verification

An independent expert checks the results. This gives you confidence the numbers are real, not just claims.

Illustration for Verification

3-3

Successes vs Failures

No project is perfect. We show both the wins and the challenges, so you get the full picture.

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04.

Leakage: Watching for Side Effects

Sometimes, fixing one problem can accidentally cause another. Leakage checks for these side effects.

4-1

Behaviour Induced Leakage

If people blatantly produce more emissions because they use the "energy saving device" more for example, it will negate the emissions saved. We check if this happens and how it's fixed.

Illustration for Behaviour Induced Leakage

4-1

Market Leakage

If the project causes problems elsewhere (like shifting pollution), we look for that and see what's done about it.

Illustration for Market Leakage

4-2

Total Leakage Factored in Calculation

We show the total adjustment made to the carbon credits to account for any side effects.

Illustration for Total Leakage Factored in Calculation

05.

Co-benefits: More Than Just a Meal

Carbon projects can do more than just reduce emissions-they can help communities and nature too.

5-1

Co-benefits

Shows extra good things the project does, like improving health or protecting wildlife.

Illustration for Co-benefits

5-2

Sustainable Development Goals

Tells you which global goals the project helps you achieve.

Illustration for Sustainable Development Goals

5-3

Community Benefits from New Recipe with Special Ingredient

The benefits go beyond the plate—everyone shares in the joy. Shows exactly how the money from carbon credits helps local people.

Illustration for Community Benefits
...
The End